What is the potential here?

Many years ago two salesmen were sent by an American shoe manufacturer to Africa to investigate and report back on market potential.

The first salesman reported back, "There is no potential here - nobody wears shoes."

The second salesman reported back, "There is massive potential here - nobody wears shoes."

Here is a perfect short story to show you that there are different ways to view things. Much like the glass being half full or half empty. Sometimes when you first look at something and see fault in it, move away and approach from a different angle, you might see something you never did the first time. 

Don't spend your time focusing on the negative things in your business or life, spend them wisely on the positive things. If you do this then you will clearly see the opportunities and benefits, not the disadvantages!